Sensei for Brands

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Sensei is a revolutionary platform that gives brands a clear edge in understanding and applying sensory feedback.

Built for product developers, Sensei transforms complex data from trained panelists into actionable insights, enhancing formulations with precision.

Whether you’re refining an existing product or crafting something new, Sensei guides you through flavor and aroma nuances, ensuring your product hits the mark every time.

Sensory Panels Revolutionize Product Development.

Creating products that consumers love requires more than just great ingredients—it demands insight into the full sensory experience. Sensei empowers you to achieve this through expertly crafted sensory panels.

Imagine having a team of trained panelists who can detect even the subtlest notes in flavor and aroma.

Your trained panelists’ feedback provides a clear, actionable picture of how your product will resonate with consumers, allowing you to refine it to perfection.

Through structured feedback sessions, Sensei allows you to test different product versions and pinpoint which flavors and aromas resonate most with your target audience.

This means you’re not guessing; you’re refining products with Sensei's real, targeted SenseiMetrics, giving you confidence that each release will connect with consumers.

With Sensei’s sensory panels and cutting-edge SenseiMetrics, you’re designing products that are proven to drive loyalty and satisfaction.

Achieve Sensory Precision in Product Development

For Brands & Manufacturers

Sensei equips you with insights to refine product formulations and create flavors that stand out. By tapping into sensory feedback, you’ll stay ahead of trends and keep your offerings fresh and compelling in the market.

For R&D Teams

Sensei provides the insights you need to deeply understand your current formulations—why they perform the way they do and how they can be improved. With comprehensive sensory data and actionable analysis, you’ll have the tools to create superior products that consistently meet your standards of excellence.

For Product Managers

Sensei’s data-driven insights help you make targeted adjustments, transforming raw sensory feedback into actions that elevate your products. Make informed decisions that keep your lineup relevant, desirable, and precisely tuned to your audience.

SenseiMetrics: Precision Data. Clear Decisions.

SenseiMetrics delivers a focused sensory report for each product evaluated on the platform. Instead of generalized data, you get product-specific insights — distilled from structured panelist feedback and organized for quick, actionable understanding. Every SenseiMetrics report includes Terplytics, a high-level snapshot that summarizes how a product’s flavor, aroma, and other sensory attributes performed, highlighting standouts and providing your marketing and R&D teams with unprecedented data support. Whether you’re comparing variants or dialing in a single formulation, SenseiMetrics gives you the clarity to iterate with purpose.

Ready to create products that are proven to resonate?

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Key Features

Effortless Sensory Feedback Collection

Sensei’s intuitive platform guides panelists through a structured sensory flow, capturing essential insights on key product attributes. This step-by-step process ensures you receive precise, actionable feedback to enhance product quality.

SenseiMetrics - Clear, Actionable Data

Access SenseiMetrics sensory feedback on both an individual panel and aggregate level through Sensei’s admin dashboard. This powerful dashboard empowers you to identify both personal preferences and overarching trends, supporting data-driven product improvements.

Audience-Aligned
Sensory Panels

Engage with panels composed of trained participants who can truly provide the data you need. Sensei provides relevant feedback that directly informs your product development, ensuring each insight is impactful.

Why Choose Sensei?

Achieve Product
Mastery

Go beyond surface-level insights. Sensei helps you dive deep into the sensory experience, capturing the nuanced feedback that shapes products consumers truly love.

Read the
Market

Sensei empowers you to stay closely connected to your consumers’ preferences, providing the insights needed to refine your product and remain competitive in a dynamic market.

Effortless Data
Collection

Easily collect and analyze sensory feedback. Sensei turns complex information into SenseiMetrics - actionable insights that empower you to make strategic decisions with clarity.